THE EMPYR BLOG

O2O: Strategy and insights for online to offline commerce

By Erika Carmichael | July 5, 2019

Successful brands are obsessed with their customers, and the best of the best are completely attuned to customer needs....

5 minute read

Tags: O2O

By Erika Carmichael | April 24, 2019

As retailers, it is vital to stay in front of the customer at every stage in their journey, but it takes tremendous effort to...

4 minute read

Tags: O2O

By Erika Carmichael | September 24, 2018

Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes...

11 minute read

Tags: Insider, O2O

By Jon Carder | July 31, 2018

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

5 minute read

Tags: Insider, O2O

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