O2O: EMPYR’S ONLINE-TO-OFFLINE BLOG

Attribution Failures: The Rise & Fall of Beacon Technology

As retailers, it is vital to stay in front of the customer at every stage in their journey, but it takes tremendous effort to be top of mind at the time of purchase. The ability to leverage technology to measure the effectiveness of these efforts and attribute value to each phase is paramount, particularly when they switch from online to offline.

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Card-Linked Offers 101: All of Your Questions, Answered

Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand?

You’re not alone – we’ve heard from marketers who want to quickly find answers to their top questions about card-linked offers (CLOs), and we listened. We’ve developed a list of common questions, and provided detailed answers to help you understand the value and lift that a smart CLO program can bring. Let’s get started.

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90% of Sales Still Occur In-Store, So You Need to Up Your Online-to-Offline (O2O) Game

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021. This is true even as digital retail giants like Amazon take over more and more of our shopping habits. For you, online revenue will pale in comparison to the people walking through your doors looking to buy - especially when you consider that $3.9 TRILLION dollars are still spent offline, compared to $294 billion online. So, your marketing efforts need to support that online-to-offline (O2O) transition. 

Your digital marketing initiatives should continue to push people into your stores for their shopping. If you’re not tracking that data or optimizing your campaigns for the O2O purchases, you could be missing out on plenty of opportunity.

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