THE EMPYR BLOG

O2O: Strategy and insights for online to offline commerce

By Erika Carmichael | September 24, 2018

Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes...

11 minute read

Tags: Insider, O2O

By Jon Carder | July 31, 2018

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

5 minute read

Tags: Insider, O2O

By Jon Carder | June 14, 2018

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

7 minute read

Tags: Insider

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