THE EMPYR BLOG

O2O: Strategy and insights for online to offline commerce

By Jon Carder | July 31, 2018

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

5 minute read

Tags: Insider, O2O

By Jon Carder | July 16, 2018

What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...

5 minute read

By Jon Carder | June 14, 2018

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

7 minute read

Tags: Insider

By Matthias Ankli | June 12, 2018

We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance...

4 minute read

By Matthias Ankli | June 7, 2018

The customer loyalty space has evolved beyond coupon driven rewards in recent years. This has been evident within the...

4 minute read

By Jon Carder | April 10, 2018

If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have...

2 minute read

By Michael Stevenson | March 20, 2018

"One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that...

1 minute read

By Jon Carder | February 2, 2018

The unfulfilled promises of online-to-offline commerce have left us all a bit deflated. It seemed like such a perfect fit:...

4 minute read

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