O2O: Strategy and insights for online to offline commerce

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance...

The customer loyalty space has evolved beyond coupon driven rewards in recent years. This has been evident within the...

If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have...

"One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that...

The unfulfilled promises of online-to-offline commerce have left us all a bit deflated. It seemed like such a perfect fit:...