O2O: Strategy and insights for online to offline commerce

What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

Last week, we launched CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance...

The customer loyalty space has evolved over the last few years from predominantly coupon driven rewards to including...

If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have...

"One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that...

The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is...