5 minute read
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THE EMPYR BLOG
We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...
5 minute read
What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...
5 minute read
Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...
7 minute read
Tags: Insider
We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance...
4 minute read
The customer loyalty space has evolved beyond coupon driven rewards in recent years. This has been evident within the...
4 minute read
If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have...
2 minute read
"One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that...
1 minute read
The unfulfilled promises of online-to-offline commerce have left us all a bit deflated. It seemed like such a perfect fit:...
4 minute read