O2O: Strategy and insights for online to offline commerce

A story as told by Pete Brownell..

One of the biggest white whales in terms of online marketing is attributing dollars spent...

FinTech Super Stars Embrace Card Linked Programs by Partnering with Empyr

FinTech companies offer its users smart ways to save,...

Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes...

Growing interest in card-linked offers and expansion of Empyr’s publisher network are fueling user growth on Empyr’s O2O...

Marketing is always about chasing that next dollar, which leads to a lot of pressure on professionals like you to prove ROI...

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

Last week, we launched CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance...