O2O: Strategy and insights for online to offline commerce

By Erika Carmichael | July 30, 2019

Today’s brands face the daunting and exciting task of not only reaching larger audiences every day but also with engaging each...

7 minute read

By Erika Carmichael | July 5, 2019

Successful brands are obsessed with their customers, and the best of the best are completely attuned to customer needs....

4 minute read

Tags: O2O

By Erika Carmichael | May 28, 2019

In a world where top apps come and go by the minute, there is a never-ending battle to claw your way to the top of — and stay...

3 minute read

By Erika Carmichael | April 24, 2019

As retailers, it is vital to stay in front of the customer at every stage in their journey, but it takes tremendous effort to...

4 minute read

Tags: O2O

By Erika Carmichael | February 18, 2019

So you work for a digital tech company that has a powerful sales force. We’re talking about a team of at least a hundred...

2 minute read

Tags: channel

By Erika Carmichael | January 31, 2019

When it comes to marketing the brand that you represent on Affiliate Marketing Networks, you’re no newbie. In fact, you’ve...

4 minute read

By Mike Stevenson | December 12, 2018

What exactly is a Card-Linked Offer, anyway?

Card-linked offers are a digital marketing tool designed to bridge the gap...

1 minute read

By Peter Brownell | December 3, 2018

A story as told by Pete Brownell..

One of the biggest white whales in terms of online marketing is attributing dollars spent...

2 minute read

By Erika Carmichael | November 29, 2018

FinTech Super Stars Embrace Card Linked Programs by Partnering with Empyr

FinTech companies offer its users smart ways to save,...

2 minute read