Empyr Hits Inflection Point: Adds Nearly 2 Million New Users in Q1
by Jon Carder
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Sep 12, 2018 2:03:33 PM / by Jon Carder
Growing interest in card-linked offers and expansion of Empyr’s publisher network are fueling user growth on Empyr’s O2O platform.
SAN DIEGO, Calif. (June 11, 2018) – Empyr, the largest and fastest-growing card-linked offers platform sees groundbreaking growth. In Q1 2018 alone, it hit nearly 2 million new users and shows no signs of slowing down. This growing community of users is responsible for a gross marketplace value of $640 million in annual spend at participating advertisers.
Top tech companies are launching card-linked programs using Empyr, such as RetailMeNot, Stash and GasBuddy. Empyr’s publishers have a combined total of 316 million monthly active users, with 106 million linked cards. Empyr has attracted top national advertisers like Sunglass Hut, Clarks, and Park ‘N Fly, and currently has over 30,000 locations across the US where consumers can earn cash back.
"Empyr entered 2018 on a wave of exponential growth of our registered user base, publisher network and brand advertiser base," said Jon Carder, CEO and cofounder of Empyr. "We attribute this success to the growing interest in card-linked offers, with some of the largest tech companies getting into the game. We anticipate continued rapid growth as increased consumer, publisher and advertiser adoption combine to enhance our network effect and amplify the overall value of our platform for these three groups.”
Websites and apps use Empyr’s API to easily build card-linked offer programs that have tens of thousands of local and national cash back offers, such as 10% cash back at a restaurant or retail store. Consumers earn cash back simply by linking any eligible, US-issued, debit or credit card and then using it to pay at the store, eliminating the need for coupons or vouchers. The advertiser is able to attribute in-store sales to a specific website or app and only pays a fee for the revenue generated – thus introducing CPR™ (Cost Per Revenue). A portion of the CPR™ fee is shared with the website or app where the consumer linked their card. This is all made possible through near real-time transaction notifications Empyr receives directly from Visa, MasterCard and American Express.
Last year, Empyr introduced CPR™ to the marketplace as a new form of digital marketing. This enables advertisers to see when their online card linked offers result in in-store purchases and only pay for revenue generated (CPR™). Whereas, traditional advertising programs charge for impressions (CPM), clicks (CPC) or visits (CPV), none of which represents in-store revenue. CPR™ closes the gap of digital marketing to in-store purchase and guarantees advertisers only pay for marketing efforts that directly impact revenue.
In addition, Empyr provides advertisers with incremental lift reports showing how much additional revenue an advertiser generated through their CPR™ campaign compared with spend from the same customer cohort prior to running a CPR™ campaign. This enables advertisers to not only know how much in-store revenue they generated but also enables them to track their ROI.
Empyr & the Future of the Network Effect
Empyr has been at the forefront of card-linked solutions for online-to-offline marketing for over seven years. The company, which launched in 2011, with a focus on restaurants, transitioned its technology into a platform and opened its API to other companies to run card-linked offers. This has allowed major online players to build card-linked offer programs very quickly and cost effectively and has attracted top national advertisers.
The platform’s design allows for a network effect to take hold; where its value increases exponentially as more publishers come online, therefore more consumers come online, and in turn advertisers come online, who create offers that attract more publishers and therefore more consumers.
“Empyr is well-positioned to capitalize on the growth currently happening in the card-linked space, having addressed many of the friction points of O2O marketing and attribution with its card-linked solution,” said Silvio Tavares, president and founding CEO, the CardLinx Association.