O2O: EMPYR’S ONLINE-TO-OFFLINE BLOG

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How My Love for Cash Back Offers Turned Into A Stellar Career

A story as told by Pete Brownell..

One of the biggest white whales in terms of online marketing is attributing dollars spent in the virtual space to actual in-store sales. Banana Republic can pump money into their World Wide Web footprint but how can they truly determine if a Banana advertisement on Yelp motivated a consumer to get in their car, drive to the mall and purchase one of their snazzy fall sweaters at the retail location?

That’s where the holy grail of online marketing steps up to the plate and knocks it out of the park; every, single, time, with the brilliant concept of card-linked offers. You may have even experienced Card Linked Offers, without truly understanding what was happening behind the scenes. Before I started working at Empyr, I was one of those folks.

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