O2O: Strategy and insights for online to offline commerce

Growing interest in card-linked offers and expansion of Empyr’s publisher network are fueling user growth on Empyr’s O2O...

Marketing is always about chasing that next dollar, which leads to a lot of pressure on professionals like you to prove ROI...

We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at...

What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that?...

Proving return on ad spend (ROAS) in digital marketing can feel like an uphill battle. As a digital marketer or advertiser,...

If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have...

The unfulfilled promises of online-to-offline commerce have left us all a bit deflated. It seemed like such a perfect fit:...