About Erika Carmichael
Erika Carmichael's Recent Posts
Today’s brands face the daunting and exciting task of not only reaching larger audiences every day but also with engaging each and every customer within those audiences individually and personally across a multitude of channels both offline and online; email, social, in-store, and over the phone.7 minute read
Successful brands are obsessed with their customers, and the best of the best are completely attuned to customer needs. Fortune 500 (or even Fortune 1000) CMOs understand that consumer sentiment is finicky and at any moment the tides can turn; swings in the economy, the latest trends, or ramped-up competition can disrupt forecasted revenue.
Large brands know their best weapon against disruption is to continuously provide two things consumers crave: value and convenience. They leverage a litany of tools to counteract these potential swings in sentiment, from loyalty programs to coupons to free delivery and in-store specials, because together, these factors influence customer retention, which in turn increases lifetime value, reduces acquisition costs, and drives customer evangelism.4 minute read
In a world where top apps come and go by the minute, there is a never-ending battle to claw your way to the top of — and stay atop — the App Store rankings. Apps that don’t deliver a seamless, top-notch experience risk losing users to the competition on a daily basis. Increasing user engagement, optimizing user retention, and ultimately creating brand evangelism are top priorities for app developers and can be a winding road to navigate.3 minute read
As retailers, it is vital to stay in front of the customer at every stage in their journey, but it takes tremendous effort to be top of mind at the time of purchase. The ability to leverage technology to measure the effectiveness of these efforts and attribute value to each phase is paramount, particularly when they switch from online to offline.4 minute read
So you work for a digital tech company that has a powerful sales force. We’re talking about a team of at least a hundred people. Every day the team shows up, and get’s to business dialing or making their stop-ins. The sales floor is full of chatter, relationships are being built and the money is starting to roll in.
As an executive, it’s your job to continuously make sure that the toolkit that your sales team is leveraging is meaningful to the people that you are selling to.
If you’re a digital ad tech company, and you’re selling to local businesses, you need to tap into the mind of your customer and truly understand what it is that they need.2 minute read
When it comes to marketing the brand that you represent on Affiliate Marketing Networks, you’re no newbie. In fact, you’ve seen the success that can come of broadcasting your brand to new audiences at scale. Now, with Card-Linked Offer technology, you can take all the things that you love about your Affiliate Marketing programs and generate predictable, pay for performance-based results, in-store.
The challenge of tying your digital ad spend to online transactions has been solved for a long time, but it wasn’t until recently when marketers learned that they could use Card Linked Offers, to connect their online consumers, to in-store revenue.
How it works:4 minute read
FinTech Super Stars Embrace Card Linked Programs by Partnering with Empyr
FinTech companies offer its users smart ways to save, invest, and grow portfolios with the help of Card Linked Offers.
SAN DIEGO, CA. (November 13, 2018) - In Q4, multiple partnerships have launched between Empyr (A Card Linked Offer Platform), and these FinTech Giants including, but not limited to: Stash, MoneyLion, Acorns, and NerdWallet. These partnerships allow the apps ways to offer rewards, including cash back, to a combined total of 20 million app and website users. Adding Card Linked Offers as a new product is an obvious addition to an already thriving FinTech product portfolio.2 minute read
Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand?
You’re not alone – we’ve heard from marketers who want to quickly find answers to their top questions about card-linked offers (CLOs), and we listened. We’ve developed a list of common questions, and provided detailed answers to help you understand the value and lift that a smart CLO program can bring. Let’s get started.11 minute read