O2O: Strategy and insights for online to offline commerce

As marketers, it is important to leverage the information we have on customer journeys to the point of purchase. By...

Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient...

In a time where differentiation in the clutter is key, use card-linked offers to generate even more revenue during peak sales...

Consumer choice is a challenge for retailers. A plethora of choices, online and off, makes the competition for wallet share...

Quick Service Restaurants (QSRs) enjoy a unique position of stability that other players in the brick and mortar retail...

Cost-per-Acquisition (CPA) calculations in a digital environment can often feel like a moving target, particularly as...

Today’s brands face the daunting and exciting task of not only reaching larger audiences every day but also with engaging each...

Successful brands are obsessed with their customers, and the best of the best are completely attuned to customer needs....

In a world where top apps come and go by the minute, there is a never-ending battle to claw your way to the top of — and stay...