In a world where top apps come and go by the minute, there is a never-ending battle to claw your way to the top of — and stay atop — the App Store rankings. Apps that don’t deliver a seamless, top-notch experience risk losing users to the competition on a daily basis. Increasing user engagement, optimizing user retention, and ultimately creating brand evangelism are top priorities for app developers and can be a winding road to navigate.
As retailers, it is vital to stay in front of the customer at every stage in their journey, but it takes tremendous effort to be top of mind at the time of purchase. The ability to leverage technology to measure the effectiveness of these efforts and attribute value to each phase is paramount, particularly when they switch from online to offline.
So you work for a digital tech company that has a powerful sales force. We’re talking about a team of at least a hundred people. Every day the team shows up, and get’s to business dialing or making their stop-ins. The sales floor is full of chatter, relationships are being built and the money is starting to roll in.
As an executive, it’s your job to continuously make sure that the toolkit that your sales team is leveraging is meaningful to the people that you are selling to.
If you’re a digital ad tech company, and you’re selling to local businesses, you need to tap into the mind of your customer and truly understand what it is that they need.
When it comes to marketing the brand that you represent on Affiliate Marketing Networks, you’re no newbie. In fact, you’ve seen the success that can come of broadcasting your brand to new audiences at scale. Now, with Card-Linked Offer technology, you can take all the things that you love about your Affiliate Marketing programs and generate predictable, pay for performance-based results, in-store.
The challenge of tying your digital ad spend to online transactions has been solved for a long time, but it wasn’t until recently when marketers learned that they could use Card Linked Offers, to connect their online consumers, to in-store revenue.
How it works:
What exactly is a Card-Linked Offer, anyway?
Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help National Brands understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store.
Card-linked offers are an incredible way to increase in-store visits and total sales.
Today, more than 40% of top 100 National Brands (Retailers) use card-linked offers to boost their revenue, and increase retention with their users. National advertisers have turned to this digital tool because it improves marketing efficiencies and can easily replace more confusing and cumbersome strategies involving QR codes or print-out coupons.
The system works by showing a consumer a targeted offer online — typically this is for a certain percentage of cash back on an in-store purchase. The consumer clicks through to an app or account sign-up form. They then link the credit card they plan to use in-store to that account. After they go into the store and use the card for a purchase, they receive the cash-back. Learn more below..
A story as told by Pete Brownell..
One of the biggest white whales in terms of online marketing is attributing dollars spent in the virtual space to actual in-store sales. Banana Republic can pump money into their World Wide Web footprint but how can they truly determine if a Banana advertisement on Yelp motivated a consumer to get in their car, drive to the mall and purchase one of their snazzy fall sweaters at the retail location?
That’s where the holy grail of online marketing steps up to the plate and knocks it out of the park; every, single, time, with the brilliant concept of card-linked offers. You may have even experienced Card Linked Offers, without truly understanding what was happening behind the scenes. Before I started working at Empyr, I was one of those folks.
FinTech Super Stars Embrace Card Linked Programs by Partnering with Empyr
FinTech companies offer its users smart ways to save, invest, and grow portfolios with the help of Card Linked Offers.
SAN DIEGO, CA. (November 13, 2018) - In Q4, multiple partnerships have launched between Empyr (A Card Linked Offer Platform), and these FinTech Giants including, but not limited to: Stash, MoneyLion, Acorns, and NerdWallet. These partnerships allow the apps ways to offer rewards, including cash back, to a combined total of 20 million app and website users. Adding Card Linked Offers as a new product is an obvious addition to an already thriving FinTech product portfolio.
Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand?
You’re not alone – we’ve heard from marketers who want to quickly find answers to their top questions about card-linked offers (CLOs), and we listened. We’ve developed a list of common questions, and provided detailed answers to help you understand the value and lift that a smart CLO program can bring. Let’s get started.
Growing interest in card-linked offers and expansion of Empyr’s publisher network are fueling user growth on Empyr’s O2O platform.
SAN DIEGO, Calif. (June 11, 2018) – Empyr, the largest and fastest-growing card-linked offers platform sees groundbreaking growth. In Q1 2018 alone, it hit nearly 2 million new users and shows no signs of slowing down. This growing community of users is responsible for a gross marketplace value of $640 million in annual spend at participating advertisers.
Top tech companies are launching card-linked programs using Empyr, such as RetailMeNot, Stash and GasBuddy. Empyr’s publishers have a combined total of 316 million monthly active users, with 106 million linked cards. Empyr has attracted top national advertisers like Sunglass Hut, Clarks, and Park ‘N Fly, and currently has over 30,000 locations across the US where consumers can earn cash back.
Marketing is always about chasing that next dollar, which leads to a lot of pressure on professionals like you to prove ROI with your efforts. If you’re feeling the crunch, it might be time to reframe the way you talk about ROI.
One of the top ways to discuss returns while demonstrating value is to discuss the incremental revenue that your marketing can create. We like it because it speaks the language of most organizational leadership: money. Focusing on dollars instead of clicks allows you to address a wide range of solutions and needs, such as the online-to-offline impact of your marketing.
If that’s the conversation you’d like to have during your next campaign review, or when you’re asking for an increase in your budget, then keep reading.