What online ad led to the last ka-ching at the register in your stores? What about the 100 purchases before that? Cost-per-revenue (CPRTM) marketing is designed to make those answers possible, and even simple.
Yesterday these questions would be difficult, if not impossible, to answer. There is little data that follows ad campaigns to physical locations, and even less that can tie this to a unique transaction. In the rare instances this type of online-to-offline connection did occur, it was an extremely manual process that rarely sent results back to marketing departments.
Proper attribution requires knowing the right ad and customer. Most companies run dozens to hundreds of ads across multiple platforms. Asking the customer to recall an ad at checkout and having clerks record this accurately is a massively manual process that is prone to significant human error. Or, customers could forget their coupons at home and leave the store without making a purchase at all.
Today, all the customer has to do is pay.
That’s the beauty of the CPRTM marketing technology first developed by Empyr. It’s a new attribution model that does all the heavy lifting behind-the-scenes, so you generate sales without disruption or adding friction to the customer’s purchase process.